The worldwide coronavirus epidemic highlighted the importance of consumer internet and eCommerce. Consumers and companies are increasingly using online platforms to fulfill their requirements and do business in the face of digital upheaval.
Retail closures, travel restrictions, and lockdowns across the globe drove customers online, and major merchants quickly followed.
According to a UNCTAD study, the breakout of the coronavirus pandemic in 2020 resulted in significant growth in eCommerce, with increased online retail sales’ proportion of total retails increasing by 3%, from 16% to 19%.
Some important trends may help businesses compete with retail giants and marketplaces while investing in richer, more customized user experiences, allowing eCommerce to thrive in 2021 and beyond.
If you’re still undecided about the future of eCommerce, here’s a list of the top 5 eCommerce trends to watch in 2021.
Growth In Mobile Shopping
The increased use of mobile devices has led to the development of eCommerce in part. According to Payvision, the growth in mobile commerce that was seen in 2020 would be increased from $2.66 trillion to $3.79 trillion by 2022.
Stores are investing in more convenient and varied user experiences, including bettering the eCommerce experience for mobile consumers.
This is due to the fact that customers utilize their mobile devices to study and browse the web before making purchasing choices.
As customers’ confidence in online shopping grows, they begin to feel more at ease making purchases from their devices, particularly among digital natives who grew up surrounded by the Internet and computers.
Consumers are also reluctant to return to in-store purchasing after having bought online since the COVID-19 pandemic’s breakout.
According to a Shopify study, 38% of customers who previously shopped in-store are doing so less often today than they were earlier in the year.
Furthermore, new Shopify shops increased by 71% in the second quarter of 2020 compared to the first quarter of the same year, and a record number of merchants were added to Shopify in the third quarter of that year.
In the previous six months, more than half of customers avoided shopping at peak hours or when there were crowds, while 46% said they felt uncomfortable buying in-store or in-person.
To make online purchasing easier and more accessible to a wider audience, eCommerce companies must guarantee that their sites are adaptable and optimized for mobile devices.
JSLancer, on the other hand, provides professional web/app development services. With our experiences working in this field, we can optimize your selling experience. Moreover, you will save more time and even money since we will consult carefully to provide the finest match method for your business.
Businesses Embrace Sustainability
Today’s consumer expects not just free and quick delivery, but also ecologically responsible shipping methods. According to IBM, 72 percent of worldwide customers want companies to adopt environmentally friendly packaging.
Companies all around the globe are committing to improved environmental practices as a result of increased consumer transparency and a desire to make the world a better place. Eco-friendly packaging is one area that is receiving a lot of attention.
When it comes to packaging materials, there used to be a lot of waste – but today we’re seeing more and more packaging innovations that concentrate on utilizing repurposed, reusable, and recyclable materials.
Your packaging may have a significant effect on a customer’s buying choice. It may entice consumers to advocate your eco-friendly goods on social media, resulting in word-of-mouth marketing and increased client retention.
When they were first launched in 2014, mobile payments seemed to be a cutting-edge technical concept to the majority of online and offline businesses. However, as a result of the ease and simplicity that digital payments provided to both merchants and customers, the goal behind mobile payments eventually became apparent to users.
The demand for mobile payments on all kinds of online shopping platforms and in-store platforms was already skyrocketing. As a consequence, the mobile payment industry generated $3 billion in revenue in 2019 and is expected to reach $12 billion by the end of 2024.
However, the moment the globe fell victim to the epidemic altered the whole situation for the mobile payments sector. Because individuals all over the globe were forced to stay inside their homes and avoid interactions in order to prevent being infected by the virus, it was critical for retailers to adjust to the new customer behavior as quickly as possible in order to keep their businesses running even during the pandemic. Since to COVID-19, the mobile payments industry saw unprecedented development because consumers preferred paying digitally because it prevented interaction.
As of today, we view mobile payments as a key component in shaping the future of the e-commerce sector. With more people using smartphones than ever before, the usage of mobile payments and mobile wallets can only be anticipated to increase.
AR & VR
Last but not least, a paradigm change toward augmented and virtual reality (AR/VR) assisted buying procedures is on the horizon. According to a recent Gartner research, by the beginning of the year, 100 million consumers would purchase and acquire their goods online and analogously using AR. The interesting aspect of this is that AR technology not only enables interactive product display but also allows products to be seamlessly incorporated into their future surroundings.
Aside from IKEA and its IKEA Place app, the French cosmetics retailer Sephora is a notable pioneer in AR commerce. The cosmetics business already allows prospective customers to visually try different realistic make-up items on their own faces. Whether it’s lipstick, eye shadow, or foundation, the Sephora Virtual Artist app enables consumers to try on various looks and make-up trends in 3D without leaving their bedroom or spending a lot of money. Make-up enthusiasts who like experimenting may profit from precise conceptions of the products, while merchants can gain from quicker buying choices and lower returns. Furthermore, the realistic display and nearly tactile application of the goods create a genuine shopping experience, particularly for consumers.
VR and AR solutions will be utilized in the future to visually persuade customers of the quality of the product, in addition to comprehensive product pictures with zoom capability and 3D views in online stores.
In accordance with this, PWC research findings indicate that the German virtual reality market has long exceeded its specialty and that turnover is quickly increasing: VR goods earned 116 million euros in Germany last year, thanks to 38 percent market growth. Furthermore, according to a Next Media Hamburg 2018 survey, every third German has previously had virtual reality glasses.
One thing should be obvious: digitization and emerging e-commerce trends will influence the near future of online buying and retailing. We hope that this list will help you to build a successful strategy in 2021. Moreover, when you work with JSLancer, with a professional consulting team, we will provide the most suitable solution for your business to keep up with new trends.
What more unique shopping experiences and technology the future has in store for us will be fascinating to see in the next year.
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